Contextual advertising is paid advertising from search engines. The most common advertisement in Ukraine from search engines Google and Yandex.
The advantages of contextual advertising:
The result of contextual advertising is very fast - the first visitors to the site appear within one to two days after advertising.
Payment is made only for clicks on strictly specified keywords.
Possibility of wider advertising settings - the time of displaying advertisements and the geographical location of advertising.
Remarketing is a feature that allows you to show ads to users who have previously visited your site. You can do this when they visit other sites on the Google Display Network or use your keywords when searching on Google.
Remarketing allows you to reach an interested audience.
With remarketing, you can reach people who have left your site without completing a purchase. When they search for your keywords or visit other sites, you can show them ads to convince them to return to your site and make a purchase.
The cost of contextual advertising and remarketing is determined by the number of “clicks” (clicks to the site) made by users of search engines and partner sites. The cost of a click is determined on an auction basis - the higher the cost you are willing to pay for the transition, the more profitable your ad will be, when you click on it, the client goes to your site.
There are 3 packages of a contextual company: setting up contextual advertising - 1500 UAH., Setting up remarketing - 1000 UAH. and an integrated approach to setting up remarketing and contextual advertising -2000 UAH .. Each of the packages includes a month of tracking with the selection of the most effective search queries and ads. The contextual company is drawn up on the client and the customer’s payment card is connected, so you can replenish the company’s budget yourself and view the cost statistics. Large sites require several months of maintenance, the cost of maintenance is 1000 UAH. per month and includes the entire range of work of the first month.
For effective advertising, you must enter at least 20 people a day on the site. The cost of the transition according to the ad is formed in the auction mode: whoever offered the highest cost is higher.
Before starting work, the specialists of our company select search queries and send you for approval. Also, near each request will be indicated the estimated cost of the transition to the site.